Social Media Lessons

3 Tips to make the best of social media

Chris Allison, of NeboWeb recommends three ways to make the best out of social media. These tips have been taken from the food industry; they are used by food vendors, food chains and top restaurants. This comes to show that social media can be a very good communications tool for the food industry as it can bring customers closer to the product. Here is a summary of the top three tips.

1. Play your strengths:

Fast food chains, such as Chipotle and Pizza Hut, use their asset of serving fast hot food and have created iPhone applications. These applications allow users to order their pizza using their mobile phones, making easy to use and convenient for their customers.

2. Solve Old Problems:

If you are a food vendor and you frequently change location, in the past that would have been a big problem for customer retention. They would not know where you are! Food vendors can now easily let their customers now where they are and their specials, using applications such as Twitter. An example is food trucks Kogi’ BBQ in the US, where they twit their locations.

3. Answer the Big Question:

Social media has to be used effectively to show a return for a business. All the available ways of communication around should be used to communicate with customers and tell them what they want to hear. Answering the big question is important, but you have to know what YOUR big question is. Weekly emailing newsletter is not something new, but can still be used as a form of communication, for example letting customers know about this weeks specials, etc.

This comes to show that media can be used to your advantage and get closer to your end user, the customer. Media does not have to be expensive or complicated, it just has to put the message across.

To read Chris’s full article please click here!