Allegra Strategies just released figures saying, “The UK eating-out market has fallen for the first time in 40 years...estimating the value of eating out in the UK to be £40.3bn in 2009, a 0.5bn drop on last year and the first decline in the informal eating out market since it emerged in the 1960’s”. Read: this market is still very big.
The good news is that dining and going out (eg, pub, cinema, etc) remain the top 2 consumer spending priorities, eclipsing holidays and clothes shopping according to a March 2009 Mintel report. Eating out clearly remains the top spending priority for consumers, which means the customers are there and so is the market.
The sector is also showing some resilience, with 54% of consumers stating that the recession has made no change to their dining habits. Psychological resistance to eating out is being eroded, since this result represents a 10-point improvement on the 44% response recorded 3 months ago.
Now it’s our job, as the owner / operator to capture them and most importantly keep them coming back.
Always remember that repeat customers will generate more than three times the revenue when compared to new customers, keeping in mind that 98.7% of visitors do not return, even if they buy something first, says Business 2.0.
.....
To read the rest of the article please click here.
David Gibson advised some of the world’s best-known companies while working at Accenture. He set up Gibson Business Infrastructures (GBI) to specialise in helping food retail and restaurant companies.
For more information about David Gibson or the team at GBI, please visit www.gibsoninfrastructures.com
No comments:
Post a Comment